Privacy Policy

Last updated: July 24, 2026

This Privacy Policy describes how Studio 22 Dallas (“we,” “us,” or “our”) collects, uses, and shares personal information when you visit our promotional landing pages at https://studio22-landing-five.vercel.app (the “Site”) and when you click through to purchase products via Mindbody.

This policy is intended to comply with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including regulations effective in 2026, and similar state privacy laws where applicable.

1. Who we are

Studio 22 Dallas
14902 Preston Road, Suite 400, Dallas, TX 75254
Phone: (972) 490-0022
Email: info@studio22dallas.com

2. Categories of personal information we collect

Depending on how you interact with the Site, we may collect:

• Identifiers — IP address, device/browser identifiers, cookie IDs, approximate location derived from IP.
• Internet / network activity — pages viewed, links clicked (including “Buy Now” and “Call”), referring URLs, ad click IDs, session timestamps.
• Commercial information — interest in our First-Time Student Offer (viewing offer details, initiating checkout). Actual purchase data is processed by Mindbody when you complete checkout on their platform.
• Inferences — advertising segments or engagement scores created by analytics/ad platforms based on Site activity.

We do not intentionally collect sensitive personal information (such as precise geolocation, government IDs, or health data) through this Site. Do not submit such information via this Site.

3. Sources of information

• Directly from your device when you browse the Site
• Cookies, pixels, and similar technologies (with consent where required)
• Advertising platforms (e.g., Google, Meta) that send traffic to the Site
• Mindbody, if you complete a purchase and that information is shared back for fulfillment/support (subject to Mindbody’s policies)

4. How we use personal information

• Operate, secure, and improve the Site
• Measure advertising performance and conversions
• Understand which landing page variants convert best (A/B testing)
• Respond if you call or email us
• Comply with law and enforce our terms

5. Tracking technologies

We may use the following categories of tools (configured via environment variables):

• Google Tag Manager (GTM) — container to manage tags
• Google Analytics 4 (GA4) — analytics
• Google Ads — conversion measurement and advertising
• Meta Pixel — advertising measurement (PageView, ViewContent, InitiateCheckout-style events)

Non-essential analytics and advertising tags are not loaded until you Accept cookies (or equivalent), except where required for security or basic site function. We honor Global Privacy Control (GPC) signals as a request to opt out of sale/sharing.

6. Sale / sharing of personal information

Under California law, disclosing personal information to advertising and analytics partners via cookies/pixels can constitute a “sale” or “sharing” for cross-context behavioral advertising. You may opt out at any time:

• Do Not Sell or Share My Personal Information
• Using the cookie banner (Decline)
• Enabling Global Privacy Control (GPC) in your browser

7. Mindbody checkout

When you click “Buy Now,” you leave this Site and complete purchase on Mindbody’s platform. Mindbody’s collection and use of your payment and account information is governed by Mindbody’s Privacy Policy. We receive information needed to deliver your classes and support you as a student.

8. Retention

Analytics and advertising data are retained according to each platform’s settings and our business needs, typically no longer than necessary for measurement, security, and legal compliance (often 14–26 months for analytics unless configured otherwise).

9. Your privacy rights (California & similar laws)

Subject to exceptions, you may have the right to:

• Know / access the personal information we collect
• Delete personal information
• Correct inaccurate personal information
• Opt out of sale or sharing
• Limit use of sensitive personal information (if applicable)
• Non-discrimination for exercising rights

To exercise rights, email info@studio22dallas.com or call (972) 490-0022 with “Privacy Request” in the subject. We will verify your request as required by law. You may use an authorized agent as permitted by law.

10. Notice at Collection

A concise Notice at Collection is available for at-a-glance disclosures required at or before the point of collection.

11. Children

This Site promotes adult group dance classes and is not directed to children under 16. We do not knowingly collect personal information from children under 16 through this Site.

12. Security

We use reasonable administrative and technical safeguards. No method of transmission over the Internet is 100% secure.

13. Changes

We may update this Policy from time to time. The “Last updated” date will change when we do. Continued use of the Site after changes means you acknowledge the updated Policy.

14. Contact

Privacy questions: info@studio22dallas.com · (972) 490-0022
14902 Preston Road, Suite 400, Dallas, TX 75254